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1 advertising prospectus
Деловая лексика: рекламный проспектУниверсальный англо-русский словарь > advertising prospectus
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2 prospectus
prospectus [pʀɔspεktys]masculine noun* * *pʀɔspɛktysnom masculin invariable leaflet* * *pʀɔspɛktys nm(= feuille) leaflet, (= dépliant) brochure, leaflet* * *prospectus nm inv leaflet.[prɔspɛktys] nom masculinil n'y a rien que des prospectus dans la boîte aux lettres there's nothing but advertising leaflets in the letter boxnous avons envoyé des prospectus à tous nos clients we have sent a mailshot to ou we have circularized all our customers2. DROIT -
3 рекламный проспект
2) Computers: information sheet3) Engineering: leaflet4) Economy: advertising solder5) Advertising: advertising circular, advertising folder, prospectus6) Business: advertising prospectus, booklet, brochure, circular, newsletterУниверсальный русско-английский словарь > рекламный проспект
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4 проспект II
м. (план) prospectus;
booklet, folder;
выставочный ~ exhibition prospectus;
рекламный ~ advertising prospectus;
рассылка ~а distribution of a prospectus;
рекламировать товар в ~е advertise goods in a prospectus.Большой англо-русский и русско-английский словарь > проспект II
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5 leaflet
A n1 gen dépliant m (on, about sur) ; ( advertising) prospectus m (on, about sur) ; ( polemic) tract m (on, about sur) ; information leaflet notice f explicative ;2 ( little leaf) foliole f.B vtr to leaflet a town/an area [political group] couvrir une ville/un quartier de tracts ; [advertiser] couvrir une ville/un quartier de prospectus ; they leafleted every home gen ils ont distribué des dépliants chez tout le monde.C vi gen distribuer des dépliants ; [advertiser] distribuer des prospectus ; [party] distribuer des tracts ; to advertise sth with a leafleting campaign faire une campagne publicitaire pour qch en distribuant des prospectus. -
6 leaflet
leaflet [ˈli:flɪt]* * *['liːflɪt] 1.2.information leaflet — notice f explicative
transitive verbto leaflet a town/an area — couvrir une ville/un quartier de prospectus or de tracts
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7 проспект выставки
Advertising: exhibit prospectus -
8 Werbeschrift
f prospectus, advertising brochure* * *die Werbeschriftadvertising leaflet* * *Wẹr|be|schriftfpublicity leaflet; (für Verbrauchsgüter) advertising leaflet* * *Wer·be·schriftf advertising [or publicity] leaflet, prospectus, flyer* * *Werbeschrift f prospectus, advertising brochure* * *f.advertising brochure n. -
9 проспект
1) General subject: ave., avenue, boulevard, catalog (учебного заведения), catalogue, circular, circular (рассылаемые по домам), pam, pamphlet (технический), prospectus, throwaway, leaflet (о платеже)2) Colloquial: throwaway (и т.п.)3) American: catalogue (учебного заведения), folder (несшитые, в виде сфальцованной тетради)4) Engineering: application data sheet (изделия), application sheet (изделия), brochure, data sheet (изделия)6) Law: circular note, prospectus (публикация об организации компании, корпорации для привлечения подписчиков на акции)7) Economy: booklet, catalogue sheet, prospectus (книги, издани), prospectus (при выпуске акций или облигационного займа)8) Automobile industry: white way9) Architecture: circular (брошюра, альбом), prospect (широкая улица), prospectus (широкая улица)10) Polygraphy: advertising folder, catalog11) Advertising: (рекламный) backgrounder, circular (обычно рассылаемый по почте), foldout12) Business: handout13) Chemical weapons: circular (публикация)14) Makarov: avenue (особ. в США), circular (рассылаемый по домам), prospectus (напр. книги), prospectus (напр., книги) -
10 Werberabatt
Werberabatt
advertising (promotion, US) allowance, rebate;
• Werberecht advertising law;
• Werberummel puffing publicity (Br.), ballyhoo (US);
• Werberundschreiben advertising circular;
• Werbesache mit Rückantwort self-mailer;
• degressive Werbesätze graded advertising rates;
• Werbeschau advertising display;
• Werbeschild sign, billboard, facia;
• Werbeschlacht advertising battle;
• Werbeschlagwort advertising slogan;
• Werbeschreiben sales letter, prospectus;
• Werbeschrift brochure, publicity document, prospectus, pamphlet, [propaganda] leaflet;
• Werbeschulungsleiter missionary salesman;
• Werbeseite advertising page, (Internet) promotion site [on the web];
• Werbesektor advertising sector. -
11 Werbeneuheit
Werbeneuheit
advertising novelty;
• Werbenummer complimentary copy;
• Werbeoffensive propaganda offensive;
• Werbepavillon advertising pavilion;
• Werbephrasen advertising clichés;
• Werbeplakat placard, poster;
• Werbeplakat in öffentlichen Verkehrsmitteln car card;
• Werbeplan campaign plan, schedule, advertising program(me) (plan), prospectus;
• Werbeplanvorlage presentation;
• Werbepolitik advertising policy;
• Werbepreis cut-rate (knockdown, early-bird, introductory, kneel-down, publicity offer) price;
• Werbeprogramm advertising (publicity) program(me);
• Werbeprospekt booklet, handbill, [propaganda] leaflet, handout, (einseitig bedruckt) broadsheet, broadside, (Gesellschaftsgründung) prospectus;
• Werbepsychologie psychology of advertising. -
12 Prospekt
Prospekt m FREI, MEDIA, V&M booklet, brochure, pamphlet* * *m <Frei, Medien, V&M> booklet, brochure, pamphlet* * *Prospekt
[price] catalog(ue), brochure, pamphlet, literature, booklet, handout, prospectus, circular note;
• kostenlos angeforderte Prospekte literature sent gratis on request;
• ausführlicher Prospekt descriptive catalog(ue);
• einseitig bedruckter Prospekt leaflet;
• eingelegter Prospekt cover fold;
• kleiner Prospekt broadsheet;
• vom Vertreter überreichter Prospekt salesman’s folder;
• von Hand zu Hand verteilter Prospekt handbill;
• zusammengelegter Prospekt folder;
• Prospekt über die Ausgabe von Obligationen bond circular;
• Prospekt für den Handel trade folder;
• Prospekte hier erhältlich prospectuses sold here;
• Prospekt wird zugeschickt literature on request;
• Prospekt lancieren to issue a prospectus;
• Prospekt verschicken (versenden) to circularize, to send out a prospectus;
• Prospektangebot circular offer;
• Prospektblatt broadsheet;
• Prospekthaftung prospectus liability;
• Prospektherausgabe issue of a prospectus;
• Prospektmaterial [advertising] literature, handout material;
• Prospektumschlag prospectus cover;
• Prospektversand circularization;
• Prospektversand durchführen to send out a prospectus;
• Prospektverteilung distribution of circulars;
• Prospektzwang prospectus method. -
13 проспект
1. booklet2. prospectus3. avenue; prospectus4. circular -
14 рекламный
прил. advertising;
publicity;
promotionalреклам|ный - advertising;
publicity attr. ;
~ материал advertising material, publicity material (matter), sales material, promotion material (matter) ;
~ проспект prospectus, leaflet;
~ное агентство advertising agency;
~ное объявление advertisement;
~ная кампания advertising campaign.Большой англо-русский и русско-английский словарь > рекламный
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15 реклама
1. advertisementразг. ad(на магазин) signboardпрен. a living advertisement2. (рекламиране) advertising, publicityправя голяма реклама на praise/boast upправя си сам реклама blow o.'s own trumpet* * *рекла̀ма,ж., -и 1. advertisement; разг. ad; (на магазин) signboard; въздушна \рекламаа sky-writing; директна пощенска \рекламаа direct mail, direct marketing, direct selling; жива \рекламаа sandwichman; прен. living advertisement; институционна \рекламаа institutional/prestige advertising; лоша \рекламаа buckeye; място за \рекламаа commercial slot/break; неонова \рекламаа neon sign; проект на \рекламаа copy brief; \рекламаа върху превозно средство от обществения транспорт bulkhead/bus card; \рекламаа подигравка knocking copy; текстова \рекламаа copy; телевизионна \рекламаа commercial; спомагателна \рекламаа accessory advertising;2. ( рекламиране) advertising, publicity; лоша \рекламаа bad advertisement, poor publicity (за for); правя голяма \рекламаа на praise/boast up; правя \рекламаа (за книга и пр.) talk up; write up; сам си правя \рекламаа blow o.’s own trumpet; само за \рекламаа just for show; шумна \рекламаа boom.* * *advertisement (във вестник); ad (разг.); commercial (по телевизия); prospectus: poor реклама - лоша реклама; boom (шумна)* * *1. (на магазин) signboard 2. (рекламиране) advertising, publicity 3. advertisement 4. въздушнаРЕКЛАМА sky-writing 5. жива РЕКЛАМА sandwichman 6. лоша РЕКЛАМАa bad advertisement, poor publicity (за for) 7. неонова РЕКЛАМА a neon sign 8. правя РЕКЛАМА (на книга и пр.) talk up;write up 9. правя голяма РЕКЛАМА на praise/boast up 10. правя си самРЕКЛАМА blow o.'s own trumpet 11. прен. a living advertisement 12. разг. ad 13. само за РЕКЛАМА just for show 14. шумна РЕКЛАМА boom -
16 Werbeprospekt
m advertising ( oder publicity) brochure* * *Wẹr|be|pros|pektmadvertising or publicity brochure* * *Wer·be·pros·pektm promotional brochure [or leaflet], advertising leaflet* * ** * *n.leaflet n.prospectus n.(§ pl.: prospectuses) -
17 выставочный проспект
1) Advertising: exhibit prospectus2) Business: exhibition prospectusУниверсальный русско-английский словарь > выставочный проспект
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18 dépliant
dépliant [deplijɑ̃]masculine noun( = prospectus) leaflet ; ( = grande page) fold-out page* * *deplijɑ̃* * *deplijɑ̃ nm* * *dépliant nm1 gén leaflet;2 Édition gatefold; dépliant hors-texte foldout.( féminin dépliante) [deplijɑ̃, ɑ̃t] adjectifdépliant nom masculin -
19 mailing
mailing [meliŋ]masculine noun* * *mɛliŋnom masculin controv1) ( principe) direct mail advertising2) ( envoi) mail shot3) ( document) mailing pack* * *meliŋ nm* * *mailing nm1 ( principe) direct mail advertising;2 ( envoi) mail shot; faire un mailing to do a mail shot;3 ( document) mailing pack.[mɛliŋ] nom masculin2. [envoi de prospectus] mailshotfaire un mailing to do ou to send a mailshot -
20 каталог
1) General subject: card file, card-file, catalogue, index, prospectus (книги, издания, учебного заведения), roll, schedule, lookbook (одежды и обуви)2) Biology: check list, check list (видов, родов)3) Colloquial: (карточный) card file cabinets (in a library)4) Military: library5) Engineering: catalog, compendium, dictionary, directory, directory file, list6) Railway term: pamphlet7) Economy: inventory, price-list8) Polygraphy: booklet, (справочный) repertory catalog, (справочный) repertory catalogue9) Psychology: repertory10) Advertising: cat.11) Business: folder12) Education: reference textbook13) Automation: book, union list14) Makarov: line-up
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